Network Marketing Success: 3 Easy Steps
By
Network Marketing Success can be brought about in a variety of different ways. In this brief article I am going to give you 3 easy steps to accelerate the rate at which you are achieving it.
When many distributors start to ponder as to what it is going to require in order to create true network marketing success they often forget that network marketing is not only a business based upon relationships but in fact it is a business based upon sound marketing principles.
You see it really doesn’t matter if you have the best product or service in the world if your target market isn’t being exposed to your message. You can be directing your marketing efforts in a totally inefficient way towards people who truly aren’t interested in what you have to offer and that is why it is vitally important you pay attention to these 3 steps to network marketing success:
Identify your customer:
Who is your ideal customer/business partner? Knowing this is incredibly important to your network marketing success. Let’s say for example if you are promoting a healthy beverage that is geared towards weight loss. Are you going to spend your time marketing and relationship building in the forums for adventurepreneurs or are you going to be focusing more of your attention possibly in various Facebook groups that are dedicated to empowering folks in their weight loss journey?
Is your company international? If so then it makes sense to cultivate relationships via Facebook with potential friends and distributors who originate from those countries your company serves.
Uncover the conversation in his head:
What is your target customer/business partner thinking? Are they preoccupied with losing weight and maintaining a healthy lifestyle? If so then this might be the ideal candidate for your business model. Don’t get me wrong here. I am not saying that the only way to create network marketing success is to specifically target only those folks who have a specific need for your product but if you can identify key criteria of those people who are already successful within your company then you most certainly have a leg up on your competition and are in a position to really bring a ton of value into that prospect’s life.
Reproduce that conversation in your marketing:
When you have identified the internal dialogue that your prospect is having with themselves then you can go about creating marketing funnels which are specifically tailored to pique their interest.
To continue our weight loss example from above let’s say that we create a landing page where we might have a couple of video testimonials from other representatives within your company that have experienced a positive decrease in their overall body weight as a result of the product that you are marketing.
Then a strategy that you might implement into your marketing is to drive traffic to this landing page with the promise of a free sample upon the optin of the prospect.
You then collect a highly qualified prospect via the optin process where they give you their name, phone number, address, and email so that you can send them their free sample.
Network Marketing Success BONUS STEP:
Now that you have the prospect’s information many marketers would stop right here and this is what is going to allow you to separate yourself from them because you know that the best time to present someone your business is when they are interested in seeing it.
The final and most important step in the process is now after they have opted into your funnel for the free sample you immediately direct them to a pre-recorded business presentation given by you (if you have already experienced a measure of success in your company) or by someone who is already successful.
This is going to allow you to follow up with them right away to confirm the information submitted and out the sample so your prospect can experience your product first hand.
When you connect with them on a personal basis it is a great opportunity for you to establish rapport and see if they might be someone you can see building an empire with.
I hope that this brief explanation and example has given you ideas on how to accelerate your network marketing success. As always I appreciate your feedback and syndication.
Keep rockin,
John Chatman
209.808.9063
John@AskJohnChatman.com
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4 Comments
November 29th, 2010 at 6:00 pm
You always provide great content John, no wonder I keep coming back for more.
[Reply]
January 12th, 2011 at 10:20 am
John:
Very informative post and clearly indicates why you are a leader in our industry.
Uncovering the conversation in his head as you reference is so very important. To connect and establish trust, one must clearly understand the needs of the prospect and the value the prospects associates with having those ned fullfilled.
Great post
[Reply]
September 15th, 2011 at 7:20 pm
John,
These are three awesome points. I’ve always done a pretty decent job at identifying my target market. But I had never heard of the other points you were talking about.
I’m going to spend more time “getting in the head of my prospect” so I have a better understanding of what she is thinking. And then I will “recreate” those moments.
Great post man. This is pretty deep.
Chuck
[Reply]
John Chatman Reply:
September 16th, 2011 at 3:31 am
Hey Chuck,
Thanks for stopping by partner. I have actually had the really great fortune of being able to be taught by some of the best direct marketers in the MLM game and that is a direct result of their training.
When you take the time to identify your avatar (ideal prospect/customer) and shape your marketing to fit that person’s needs what you end up attracting is exactly that person into your business and your life.
For me on a personal basis there are several characteristics that my ideal avatar has:
1. They are fun to be around.
2. They want more out of life than what they currently have.
3. They want to travel
4. They want to spend more time with their loved ones
5. They want out of their job…. badly.
6. They are concerned about their health.
These are just some of the attributes that my avatar possesses. I am sure that if you took the time to really write exactly who it is that you want to be working with and service within your network marketing business it would make the process of connecting with them alot easier and way more fun.
Keep rockin brotha,
J
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