Social Media Network Marketing
By John Chatman
Social Media Network Marketing can be pretty much summed up in that it is a process of being in a position to make friends and influence people by bringing an extraordinary amount of value into their lives.
The mistake that most folks make in developing their social media network marketing game plan is that they think it is as easy as creating a Facebook or Twitter profile and then proceeding to spam everyone who is unlucky enough to have befriended them.What social media network marketing is NOT about is going out to Facebook and requesting 30-40 friends per day. There are trainers out there who would lead you to believe that achieving 5,000 friends is where you want to be but I have to ask where is the value in having a list of 5,000 people you don’t know?
When you think if this is not what it is then what is it all about? Social media network marketing is about first developing yourself as a leader, as a marketer, as someone who brings value to others.
Keep in mind what I am saying here; you personally don’t have to create a bunch of original content. There is more than enough training out there right now for you to ingest, synthesize and make your own then turn around and deliver it to your audience.
The key here is that every day you take the time to study one important area about the industry. Are you currently studying Facebook Marketing? Maybe you are taking the time to sharpen up your blogging skills. Perhaps you are dedicating this time to an enormous amount of value to your team and subscribers by teaching them how to market with video more effectively?
Whichever of these might be true for you to become a true leader within the social media network marketing field of play you must be first concentrating on building value within yourself on a daily basis.
Just so you know that I take my own advice I am currently studying Twitter List Building. Everyone knows that they need to grow a list but most folks don’t have the cash to run PPC & Banner Ad campaigns to get this done. Twitter List Building allows the average person to build a highly responsive list for FREE.
Keep rockin the industry my friends. Remember this one maxim: The only way you lose here is if you quit. Don’t quit.


9 Comments
April 13th, 2010 at 10:31 am
Well said my friend….
If you have thousands of friends on FaceBook but you don’t take the time to get to know any of them, you’re really not any better off than if you had just 100 that you did communicate with.
Thanks John for all you do to create success in the lives of others.
Take Care,
Sharlene
April 13th, 2010 at 11:04 am
Awesome post John. I despise nothing more than meeting a new friend on facebook and then getting bombarded with SPAM, and wall posts about their primary business. Thanks for the True Leader value my friend.
Mick
April 13th, 2010 at 2:35 pm
@Mick: You rock my brotha. Success is truly about taking action in a hurry and your speed of implementation speaks for itself.
@Sharlene: You have got to be one of the best women in network marketing. I really appreciate you.
April 13th, 2010 at 6:33 pm
You are absolutely right on with this post. I have been very deliberate in building my facebook friends in a way that there is areal, valuable connection available. It just doesn’t make sense to do it any other way (well, unless of course you do want to be the classic spammer networkers you spoke about!).
Twitter is a tricky one for me ~ I have been growing that list organically as well, and that is more work than I think I can keep up with. I’d be interested to hear how your course goes ~ keep us updated!
Oh, and last thing ~ I don’t know that I agree that the only way you lose is if you quit ~ first you have to be serious about playing the game, and we all know that many are not.
Keep rockin’ John, I appreciate the value you bring!
April 13th, 2010 at 6:40 pm
Hey Beth,
I really appreciate your commentary. It is always very insightful.
I just finished up with the meat of the course and tonight I will go about starting the implementation. I will know how it goes within about 3-4 weeks of solid effort.
The thing that the course teaches is a very specific model to follow so that you don’t spend all of your time in front of a computer screen wasting time on Twitter.
Personally prior to taking the course I had basically given up on Twitter since it didn’t really have a great ROI for me. Now that I am going to go about marketing on it a different way this should be very interesting.
Keep rockin,
J
April 16th, 2010 at 7:45 am
Hey John,
You bring up key points to building a network of people who trust and respect you. It is about giving value and sharing with others. Open a positive environment to learn and grow in brings value to everyone.
Thanks for sharing today,
Val
April 23rd, 2010 at 9:19 pm
Good insights, John. I find Social Media marketing a bit woozy. I mean, it’s not neat and linear and I get sort of lost in its random flow. But you point out its great power, and that inspires me to learn better how to use it to establish real relationships.
And thanks for pointing out the futility of numbers building on FB and Twitter. I know so many people are immersed in that process, but I’m never sure to what end?
I’ll be following you more closely, John. I see you are a real leader out here.
.-= David Merrill´s last blog ..Community Prayer: We Are All Related =-.
April 26th, 2010 at 2:42 am
David,
I know exactly what you mean my friend about Social Media marketing not being as neat and tidy as one might hope for but I would direct you to my latest post on the power of a Social Media Masterind and what it can do for you and your business.
I look forward to you joining us partner.
June 6th, 2010 at 9:20 pm
Hi John, Thanks for useful insights and discussions. 1st time I heard of the term ‘Social Media Network Marketing’.
I guess it’s all about building relationship huh?
Look fwd to your new posts!