The Importance of Having a Personally Branded Blog!
By John Chatman
Hi folks,
I was just touching base with some friends and making new ones on Twitter and Facebook and one thing that really popped into my mind right away is just how important it is that you have a personally branded blog.
In forming these new contacts and relationships I am amazed at how many marketers are still trying to develop a following or recruit a team using their company provided replicated website as their main domain. I mean like, WOW. What are they thinking? How many thousands of sites look just like theirs?
How are they differentiating themselves from the crowd of wannabe’s? Do they really think that if given the opportunity to follow them or someone like Jonathan Budd, Katie Freiling, or James Holmes that their potential business partner is going to choose them?
I see so many people taking the time to develop the necessary relationships to grow business via social networking, pay per click, and other offline methods only to blow it totally by sending the prospect to a page that could be absolutely anyone else’s in the world.
It is incredibly important in this day and age that you as a professional are making sure that what you are bringing to the table is unique, actionable, and worthwhile content and advice so that the reader engages with you.
When they engage with you and realize that you in fact are the leader that they have been looking for this is when that relationship bond can begin to grow and hopefully bear mutually beneficial fruit. This is what is going to set you apart and make you the attraction magnet that we both know you can become.
You may be saying to yourself “Wow John, you make it sound so easy”. Well if it does sound that way it’s not. If it were everyone would be walking around making a $100,000 a month!
This brings me to one of the most important questions you have to ask yourself: Is the juice worth the squeeze? If your answer is yes then read on to find out how you can start your journey to Online Marketing success.
Because I sincerely want to help you in developing your own personal branding and social media strategy here are a couple of resources to get you started on developing that online presence that is so incredibly crucial in today’s environment:
Email Marketing:
This is a fantastic resource for what I consider to be the best autoresponder in the industry. There is one true thing you can count on about internet marketing; If you don’t have a list, you don’t have a business.
Domain Registration & Website Hosting
This is the resource that I personally use for my domain purchases and website hosting. Their backoffice is very easy to use and their customer service is top-notch! For only a one time fee of $9.99 you can purchase your very own domain (website address) and another $4.99 per month you can host your very own blog.
This is very important since you don’t want to go through the work of creating that stream of traffic only to have your prospect see a google ad on your page and click off of it. There are other issues to consider with free hosting but that is for another post.
Free WordPress Themes
Here are several sites that have literally hundreds of free high quality WordPress themes that you can use to customize your blog as you see fit.
- Are 100% free for personal or commercial use, since they’re released under the terms of the Creative Commons Attributions 2.5 license. You don’t have to pay me (or anyone else) anything to use them, regardless of what you want to use them for.
- Tableless and fully standards compliant.
- Only use royalty-free, public domain stock photos from PDPhoto.org.
- Are completely ready to use with WordPress. Just drop them in and go
100 Excellent Free WordPress Themes
In this article we present 100 free high-quality WordPress themes. Together with hundreds of other designs, these themes have been manually selected, installed and tested over the last weeks. They all can be downloaded, customized and used for free in both personal and commercial projects. Links to demo-versions provide a direct preview of a theme.
This site has an incredible amount of high quality themes.
So now that I have shared my thoughts on this issue along with several resources on the subject I would definitely love to hear what you feel about it as well.
To Your Massive Success,

14 Comments
July 27th, 2009 at 8:54 pm
Is it as easy to work with wordpress as it is to work with blogger?
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admin Reply:
July 27th, 2009 at 11:11 pm
Hi Kay,
Thanks for stopping by. In regards to your question to tell you the truth I really don’t know. I have never used blogger but WordPress really is a dream. Nice and easy to set up, install your theme, drop your plug-ins and presto you have a professional blog. If you throw a little bit of cash towards having a custom header like mine all in all it’s less than $100!!
Feel free to touch base with me if you need any advice or pointers in setting up your blog. It would be my pleasure to help you out.
To Our Success,
John
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July 31st, 2009 at 10:48 am
I personally don’t have a blog of my own, but this strategy is working for so many people. I still like to have a regular website with affiliate programs and promote it on the search engines.
Tal
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August 6th, 2009 at 1:58 am
Nice guidelines to follow John.
Having a personally branded blog is truly an imperative. It’s your identity and only asset to offer people who has related niche with you. Well, it is quite difficult to actually sell yourself as a mentor or a leader in a specific niche. But at least that isn’t impossible especially if you are committed in adding value and worth to the content of your blog. It’s not easy to start but just have the drive to build such reputation and everything will follow.
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August 7th, 2009 at 10:50 am
You said it John!
Looks like you pretty much got it down bro, thanks for being a leader and helping people get to a quick start on their personal brand. Which is KEY to be successful.
Thanks for sharing John! Keep em coming!
~Omar
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August 26th, 2009 at 2:43 am
Great Post John!
I think most people only hope and dream they will be successful in network marketing or their home based business.
The truth is… most people will not earn $100,000/yr.
And that’s perfect.
And that’s their choice.
And that choice can change in an instant if that is you.
Don’t believe me then watch this video by Tony Robbins…
http://tonyrobbinstraining.com/320/interview-with-frank-kern-and-john-reese/
John, I so appreciate your vision for success and leadership with solutions.
Here a FACT my friends.
If you treat this like a business, you will make a business income. If you treat it like a hobby you will make a hobby income.
And both are perfect.
If you know nothing about business development and are lost then hang around John and his blog you will be led down a path toward success.
Will it be easy?
No.
Will it be worth it?
Definitely!
The choice is yours…
You have a choice so, make it a better than terrific day!
Terry
.-= Terry Petrovick´s last blog ..The Practice of Discipline =-.
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August 26th, 2009 at 8:59 am
super post john! a personal branded blog, the you.inc is the way to go. and for all of you considering it…even if you’re not a computer guru or geek as they say, you can totally go for it. it’s so straight forward and there’s so much help out there. plus, you may just expand yourself a little.
thanks and look forward to more posts, john.
love, sue vittner
http://suevittner.com
.-= Sue Vittner´s last blog ..Abraham Hicks Says “There Are No Wrong Choices” =-.
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August 27th, 2009 at 12:54 am
As always John…nice work. I must second Terry’s sentiments and of course piggy back off of yours. In order to make a mark in this environment you need to share yourself…your true self…but it takes work. Nobody cares about your product or your company until they catch a glimpse of you! And if you are copying someone else…it doesn’t work. The world doesn’t need another me or John or Terry or JB or even Tony Robbins. What we all connect with are people. Internet marketing is about connecting with people…how can you connect if you simply are represented by another company website?
To connect and build trust in people’s minds of who you are and what you are about it takes a great deal of time effort and work…But, the work does pay off…and if you are serious enough…it can pay off in a big way…not only financially but impacting your surroundings and the people you connect with.
.-= Bruce Backman´s last blog ..A Father’s Affection…Why You Need IT for Your BUSINESS and Your LIFE! =-.
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September 14th, 2009 at 7:32 am
Great Post John,
most people don’t realize that a replicated site that takes NO effort brings NO results every venture takes work you can’t Get something for nothing.
BTW with allthe hosting sites out there GoDaddy is the last one I would recommend!
Keep posting and I will keep reading,
John
.-= John´s last blog ..Don’t Let Excuses Stop You !! =-.
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November 11th, 2009 at 12:26 pm
Great Post John! You’re right–a blog is crucial to branding!
.-= Ayanna´s last blog ..Did I Marry The Right Person? =-.
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December 28th, 2009 at 2:34 pm
Hey John! You’re so right on with this post. And…. not only is personal branding and a blog important, but also, it’s important to know exactly what to do and how to do it.
You are definitely becoming a master at this, and I appreciate all the knowledge and guidance you give so freely!
Thanks for all you do and I’m really looking forward to rocking in 2010.
.-= Debbie Wood´s last blog ..The Meaning of Persistence: It’s All About Never Quitting. =-.
[Reply]
John Chatman Reply:
December 28th, 2009 at 2:59 pm
Debbie,
You are the best my dear!! WE are going to rock 2010 like nothing you have ever seen. I have some really great plans set in motion right now that would really amaze you.
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January 4th, 2010 at 6:50 pm
Hi John,
A personally branded blog is the new paradigm for internet/network marketers looking to share their VALUE with the world and attract like minded individuals.
I couldn’t imagine not having a “Nerve Center” I call my home on the web. This strategy is what truly separates the amateurs from the professionals.
If one really wants to stand out as a LEADER in this industry, a personally branded WordPress blog is an absolute must!
~Fredric
.-= Fredric´s last blog ..The Law of Intention: Attraction Can’t Happen Without It =-.
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January 20th, 2010 at 6:02 pm
I need all the help I can get.
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